Developing a Customer-Centric Culture.

Business branding has been a subject of academic focus for decades yet still most businesses fail to understand it, and its implications. Whilst the annual strategy session has had the customer in the middle for some time, organisational culture has been slow to change. Here we discuss how your business can change Customer-centricity from a buzz word to a brand. So what is a brand? Is it a logo, a catch phrase, a set of values or something else. We’ll also look at what is your brand and how can you influence it.

“Trust Me”. Fatal words for someone seeking to be trusted. When you hear them you’re immediately dismissive. The speaker has instantly lost ground. As we all know, anyone that asks for trust simply cannot be trusted. Trust is simply not something that can be asked for. It is not a label that you can give yourself, it can only be given to you by someone else. Trust is something that must be earned over time based on your actions. It is absolutely not something that can be manufactured by marketing or advertising departments.

The beauty about the world we now live in is the availability of instant communication where your good actions can be broadcast around the globe in seconds.

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Et sale dictas vix. Ad esse eirmod qui, ignota alienum dissentiunt vix in. Per fierent deseruisse at. Modo eloquentiam vis at, pri no ceteros similique. Graeco commodo vivendo vix et.