Developing a Customer-Centric Culture.

Business branding has been a subject of academic focus for decades yet still most businesses fail to understand it, and its implications. Whilst the annual strategy session has had the customer in the middle for some time, organisational culture has been slow to change. Here we discuss how your business can change Customer-centricity from a […]

The Real Impact of Competition on your Strategy

Strategic planning is a process of identifying the safe passage to profitability and success within an industry. It can be defensive, creating a new direction away from risk or disruption or to find protection via a niche away from competitive forces or it can be offensive to take advantage of a comparative advantage and gain […]